Florence: an open-air museum for your events

In any case, Florence will steal your heart if you are looking for unusual and tailor-made experiences for your events such as perfume tastings or a class to learn about the marble quarrying techniques used in the Renaissance.

The world’s greatest art treasures await you. The statue of Michelangelo’s David in the Galleria dell’Accademia (one of the city’s 72 museums) and the Duomo Cathedral, with Brunelleschi’s dome, are must-sees, but the whole city is a true work of art.  Forget about transport because walking through its streets you will enjoy incredible gardens, churches and bridges such as the famous Ponte Vecchio. At every step you can breathe the richness of different periods of its past.

Detail lovers will fall in love with the cobbled streets, the intricately designed fountains, the statues on every corner… Of course, its congress centre, Firence Fiera, very close to the centre, attracts a lot of business and, as a novelty, the Palazzo degli Affari (also venue) is reopening after a refurbishment.

One last tip: don’t leave without tasting their sweet wines. Florence stands out as one of the main gastronomic centres of the country and has an enormous wine tradition.

Accessibility

Situated halfway between Milan, Rome and Venice, Florence is a destination easily accessible from all parts of Europe. Only 1.5 hours by plane from Paris and 2 hours from Madrid or London!  The most convenient is Florence Airport, a 15-minute drive from the city centre, or Pisa Airport, 100 kilometres away, from where you can take the bus or train.

The Eurostar train connects Florence with all major cities in Italy, in addition to local trains and express trains arriving in Florence from all over Europe. The main train station Santa Maria Novella, right in the centre, is directly opposite the bus station, so you can swap between bus and train.

There are frequent bus connections between Florence and other Tuscan cities such as Siena, San Giminiano, Volterra, etc., and with cities in Emilia Romagna.

The Accor network in Florence

Our network offers 6 establishments from the luxury to the economy range: one MGallery, one Mercure, one Novotel, one 25Hours and two Ibis. You will enjoy the best accommodation and also a varied offer for your events. For example, at the Novotel Firenze Nord Aeroporto you have 12 different rooms to accommodate up to 150 attendees. If you’re looking for an eclectic style, check out the Cinema Paradiso room at 25Hours.

Incentive activity ideas in Florence

One of the most authentic experiences is the perfume tasting, a unique multi-sensory experience with workshops guided by perfumers, ranging from creating a personalised perfume to fragrance tasting.

Ferrari test drives can be organised at the Mugello circuit.

If you prefer outdoor activities, an outdoor treasure hunt can be organised through the woods of Vallombrosa to discover trails leading to ancient abbeys.

In the Chiante area surrounding Florence one of the highlights are wine tastings and winery tours, with educational visits on wine production techniques and lessons on how to become an excellent wine expert.

Exclusive guided tours are organised in the Carrara quarries to discover where Michelangelo used to choose the marble for his masterpieces. During the experience you will see how the quarries are worked, as well as learn how stone is extracted.

Dinners can be organised in this special place, where the surprise effect is guaranteed.