TRADITIONAL VS DISRUPTIVE MICE DESTINATIONS
Understanding the spectrum
Traditional destinations bring timeless appeal, reliability, and a sense of prestige. Cities like Paris, Rome, and Vienna have long-established MICE infrastructure and a deep sense of place. They are ideal for formal events, brand launches, and leadership summits where history and elegance enhance the atmosphere.
Disruptive destinations, on the other hand, like Berlin, Warsaw, and Casablanca are bold, energetic, and often more affordable, with a creative edge that encourages out-of-the-box thinking. These cities attract forward-thinking companies looking to host collaborative workshops, innovation labs, or unconventional networking experiences. Their layouts, energy, and tech-forward mindset can stimulate new ideas and foster collaboration among diverse audiences.
The key is to align your destination with your event goals – and perhaps even combine the two for a unique twist. Accor’s portfolio spans both ends of the spectrum, making it easy to find your perfect match.
TRADITIONAL VS DISRUPTIVE MICE DESTINATIONS
In the fast-changing world of meetings and events, choosing the right destination has never been more important.
Should you host your next conference in a classic, heritage-rich city with traditional grandeur? Or opt for a vibrant, disruptive destination that breaks the mold and sparks innovation? With Accor’s vast network across Europe and North Africa, the answer can be both.
Traditional destinations bring timeless appeal, reliability, and a sense of prestige. Cities like Paris, Rome, and Vienna have long-established MICE infrastructure and a deep sense of place. They are ideal for formal events, brand launches, and leadership summits where history and elegance enhance the atmosphere.
Disruptive destinations, on the other hand, like Berlin, Warsaw, and Casablanca are bold, energetic, and often more affordable, with a creative edge that encourages out-of-the-box thinking. These cities attract forward-thinking companies looking to host collaborative workshops, innovation labs, or unconventional networking experiences. Their layouts, energy, and tech-forward mindset can stimulate new ideas and foster collaboration among diverse audiences.
The key is to align your destination with your event goals – and perhaps even combine the two for a unique twist. Accor’s portfolio spans both ends of the spectrum, making it easy to find your perfect match.
Whether your event calls for the prestige of a palace or the energy of a startup hub, Accor offers both environments. From theatre-style keynotes to lounge-style discussions and breakout pods, every format finds its home.
Our expert teams understand the nuances of both styles and help planners adapt, mix, and elevate their MICE strategy. Flexible packages, sustainable practices, and advanced technology make it easy to tailor any event to your audience’s needs.
Importantly, Accor also supports hybrid formats that combine in-person and digital elements, helping clients reach global audiences while offering flexible, engaging experiences. This flexibility is especially valuable for multinational companies or events with sustainability goals.
In today’s world, tradition and disruption are not opposites – they’re two halves of a winning formula. With Accor, you can choose, combine, and create the perfect event setting to meet your goals – anywhere on the map.
