BeNeLux & UK: Inspiring Destinations for Memorable MICE Events

Belgium: A Blend of Business and Culture

Belgium is a country known for its rich history, stunning architecture and thriving business landscape. Strategically positioned at the crossroads of Europe, it offers excellent connectivity with high-speed rail networks and international airports. Belgium’s mix of historic cities and modern business centres makes it an attractive destination for corporate events of all sizes. With a strong tradition in hospitality, world-class cuisine and a lively arts scene, Belgium provides both practical and cultural appeal for business travellers.

BeNeLux & UK: Inspiring Destinations for Memorable MICE Events

For event planners looking for well-connected and interesting locations, the BeNeLux region (Belgium, Netherlands and Luxembourg) and the UK offer a mix of historic charm, modern business hubs and world-class hospitality.

Whether by the coast or further inland, these destinations have excellent transport links, iconic cultural sites and inspiring backdrops that elevate any event. With Accor’s extensive portfolio of MICE hotels, event organisers can find the perfect venue to host their next conference, meeting or incentive trip.

Belgium: A Blend of Business and Culture

Brussels – The Heart of Europe

Brussels is home to major European institutions, making it an important hub for business and international events. Beyond its political significance, it’s a city full of history, impressive architecture and fantastic food. With Brussels Airport and high-speed train connections to nearby capitals, getting here is easy.

Where to Stay:

Novotel Brussels Airport offers a free airport shuttle, 11 meeting rooms and a fitness centre. It’s close to Zaventem Station, making it simple to reach the city centre.

Sofitel Brussels Europe sits in the European Quarter, offering 17 meeting rooms, a rooftop bar and quick access to public transport.

Pullman Brussels Midi is directly connected to Brussels-Midi station, making it perfect for guests arriving by Eurostar or Thalys. It has stylish event spaces and excellent facilities for business travellers.

Incentive Activities: Attendees can explore the stunning Grand Place, visit the Magritte Museum or take part in a Belgian chocolate workshop. A short train ride away, Bruges offers a scenic escape with its canals and medieval streets.

Netherlands: Where Innovation Meets Tradition

The Netherlands is a country that thrives on a balance of tradition and innovation. While historic canal cities reflect its rich past, the nation is also home to some of the most advanced business hubs in Europe. With excellent transport links, including high-speed trains and Schiphol Airport, the country is easily accessible for international events. Cities like Amsterdam and Rotterdam are at the forefront of sustainability, design and technology, making them ideal locations for modern business gatherings.

Amsterdam – A City of History and Creativity

Amsterdam’s canals, world-famous museums and lively business scene make it an excellent choice for corporate events. Schiphol Airport, one of Europe’s busiest, offers easy access to the city and beyond.

Where to Stay:

Mövenpick Hotel Amsterdam City Centre has 11 modern meeting rooms with views over the IJ River. It’s well-placed for both business and leisure.

Novotel Rotterdam Brainpark is located in a bustling business district, with 10 well-equipped meeting spaces. Rotterdam’s impressive skyline and port make for an exciting setting.

Pullman Eindhoven Cocagne offers 16 conference rooms, a wellness centre and a prime location near Eindhoven’s thriving tech industry.

Incentive Activities: Delegates can take a private canal tour, visit the Van Gogh Museum or experience Rotterdam’s striking architecture. For a coastal option, The Hague offers sandy beaches, the famous Peace Palace and a laid-back atmosphere. Attendees can also visit Keukenhof in the spring to witness the world-famous tulip fields in full bloom

Luxembourg: Small but Full of Character

Though small in size, Luxembourg plays an important role in Europe’s financial and political landscape. The country’s compact layout makes it ideal for business travellers, allowing for easy transitions between meetings and cultural experiences. Luxembourg’s natural beauty, from rolling vineyards to picturesque valleys, provides a relaxing contrast to its bustling city centre, making it a unique choice for MICE events. Its central location in Europe also makes it a convenient meeting point for international attendees.

Luxembourg City – A Mix of Old and New

Luxembourg City is an ideal location for international business events, with its mix of historic charm and modern financial centres. The city is compact and easy to get around, with efficient public transport and a multilingual environment.

Where to Stay:

Novotel Luxembourg Kirchberg is located in the financial district, offering 10 flexible meeting rooms and easy access to EU institutions.

Novotel Luxembourg Centre is in the heart of the city, with contemporary event spaces and excellent transport links.

Sofitel Luxembourg Le Grand Ducal provides luxury meeting facilities, panoramic views and top-tier dining options.

Incentive Activities: Attendees can explore the Bock Casemates, visit the contemporary Mudam Museum or take a wine tour in the Moselle Valley. A guided tour of the Grand Ducal Palace offers a glimpse into the country’s royal heritage. For a nature-focused retreat, delegates can explore the Mullerthal region, known as ‘Little Switzerland,’ for hiking and scenic landscapes.

United Kingdom: A Centre for Global Business

The UK has long been a powerhouse of commerce, culture and innovation. As one of the most globally connected countries, its business infrastructure is unmatched, with key cities playing host to high-profile international events. Whether it’s the historic charm of London, the thriving business scene in Manchester or the coastal appeal of Brighton, the UK provides event organisers with a variety of options tailored to different needs. The country also offers some of the most prestigious conference centres, luxury hotels and unique venues that cater to businesses of all sizes.

London – A City That Has It All

London is one of the world’s most important financial and cultural capitals. With five international airports, direct Eurostar connections and an extensive transport network, it’s a practical and exciting choice for MICE events.

Where to Stay:

Sofitel London Heathrow is the only hotel with direct access to Terminal 5. With 55 meeting rooms and award-winning dining, it’s perfect for international conferences.

Novotel London Canary Wharf has nine stylish meeting spaces, a rooftop bar with fantastic views and is close to London’s financial district.

Pullman London St Pancras features 18 flexible event spaces and is a short walk from King’s Cross, offering direct Eurostar links to Europe.

Incentive Activities: Delegates can take a private tour of the Tower of London, enjoy a Thames River cruise or explore the lively Borough Market. A short train ride to Windsor offers the chance to visit the historic castle and enjoy the peaceful countryside. For something different, attendees can explore the West End for an evening of theatre or visit the British Museum to immerse themselves in history and culture.

From the historic streets of London and Brussels to the modern innovation of Eindhoven and the picturesque canals of Amsterdam, the BeNeLux region and the UK have a fantastic range of options for events. Whether you’re looking for a coastal retreat or a city adventure, Accor has the perfect hotel to host your next event. Choose one of these inspiring destinations and create an event that attendees will remember.