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With ALL, Accor enters a new era

It's been official since December: ALL - Accor Live Limitless has become the new digital and commercial ecosystem of the Accor group. More than a simple name change, ALL represents a new strategic direction driven by customer satisfaction and the embodiment of augmented hospitality. A look back at this innovative positioning which holds some major surprises in store for professionals.

Create a single digital portal which brings together the group's offer in a single site, this is the primary objective of ALL. Hotels, apartment rentals, restaurants, but also co-working or fitness...

Accor's 40 brands are even more connected and the user wins. But ALL also takes the form ofa new loyalty program even more generous. After each purchase, the user earns points.

So far, nothing more classic. It's when it comes to spending them that the game changes. Internet users will of course be able to win nights or be upgraded. But most importantly the opportunity to live exclusive experiences. With ALL, it's lifestyle that counts!

On the agenda : intense matches at the Parc des Princes, unforgettable evenings at the AccorHotels Arena and many other surprises in the fields of events, gastronomy and sport.



An enriched offer for professionals with ALL Meeting Planner

If ALL de facto terminates the AccorHotels Club, it does not exclude professionals. Quite the contrary! Meetings, seminars, company parties... At each event organized, points are earned. Two euros spentit's one Rewards point earned.

Valid indefinitelyThese credits are therefore perennials but also flexible. You can then offer them to the ALL program members of your choice.

A new event, a stay among the 2400 hotels of the Accor group or an exclusive experience... the points can be used according to your needs, including at the 70 program partners (Air France, Hertz, Paris Airport etc.). New collaborations are to come with the best professionals from mobility (VTC, scooters) and payment solutions (Amex, Visa).

So, please consider registering HERE, it's free!