Accor revolutionizes hospitality with JO&JOE
Accor lance JO&JOEa brand that overturns the codes of the traditional hotel industry. Halfway between the hotel, the youth hostel and the private rental, this innovative concept meets the new needs of generation Y. Push the door of its first address created in Hossegor !
By 2020, the chain aims to open 50 locations in several cities around the world, such as Paris, Budapest, Warsaw and Rio de Janeiro.
Excubation, Accor's new challenge
« Welcome, thrill and anticipate the expectations of our guests ».
This is the objective of JO&JOEas defined by Accor's CEO, Sébastien Bazin.
The latest brand of the leading French hotel operator is inspired by theexcubationThis concept was born in the United States and consists of bringing out new disruptive models to ensure the sustainable growth of a company.
By imagining JO&JOEthe Marketing Innovation Lab wanted to set up innovative spaces, which go beyond the framework of accommodation. Indeed, each establishment JO&JOE will present itself as a " open house "This is available to guests who stay there, but also to local communities who wish to convert this place into a headquarters.
An outstanding design
In order to design spaces that go beyond the boundaries of the imagination, Accor has called on Lee Penson. The British designer, who has already left his mark on the offices of several multinationals (Google, PlayStation, YouTube, Jaguar), has taken his first steps in the hotel world with flying colours.
Anxious to combine innovation, pragmatism, intelligence and aestheticismPenson was able to break with industry standardsto impose his own style. Style that gives JO&JOE a strength, a singularity and a quirky character, which will seduce city dwellers.
A space designed to encourage exchanges
JO&JOE is above all a place to live and relaxEach establishment will offer a range of activities in communal areas open to the outside and inside, including concerts, yoga classes and DIY workshops. Concerts, yoga classes, DIY workshops: each establishment will offer a range of activities in common areas open to the outside and inside.
With friends or colleagues, you can sip a delicious cocktail at the bar and discover the local drinks. You can also satisfy your palate with a tasty wok, pizza or an open-flame barbecue.
For those who prefer to reveal their cordon bleu talents, JO&JOE is the focus of the collaborative kitchen. This will allow you to get into the kitchen and share your best recipes.
Private and/or modular spaces
À JO&JOEYou will find several thematic areas, including:
the Together A spacious and comfortable temple of sleep with pedestals, USB sockets, reading lights and shared bathrooms;
the Happy House A private place for explorers who want to make themselves at home and are looking for a place to hang out, study or simply meditate;
the YoursDesigned for groups of 2 to 5 people, these rooms and apartments guarantee optimal comfort while respecting your privacy;
the OOO! hammock, yurt, caravan... welcome to your new Out Of Ordinary space, which has many surprises and emotions in store for you.
Do you like to stay connected?
JO&JOE also has a community application, which allows you to create special events and share tips.