Discover Eastern Europe with Accor

Eastern Europe: A Region of Hidden Gems

Eastern Europe is truly full of hidden gems that are slowly becoming not so hidden as more travellers are venturing out of the typical major cities to explore the lesser travelled paths. Some of the big Eastern European cities like Krakow, Poland, are already thriving with chic restaurants and creative scenes, while Bucharest, Romania, offers a vibrant nightlife that brings the city to life. The Adriatic coastline in Albania, particularly the city of Durrës, provides tranquil beaches, while places like Kolasin in Montenegro are increasing in popularity for skiing and hiking. These cities are just the beginning of the growing spread of travellers curious to discover lesser-known cities in Eastern Europe and we are right there with them as we continue to expand our presence in Eastern Europe with the below openings.

Discover Eastern Europe with Accor

The Future of Eastern Europe with Accor: Tradition and Innovation in Harmony

Travel is a precious gift, offering an escape from everyday routines and an opportunity to explore new cultures. As the habits of travellers evolve, Eastern Europe emerges as a region full of hidden gems waiting to be discovered.
At Accor, we recognize the rich potential of this culturally diverse region and are committed to expanding our presence there. Our strategy blends tradition with modern innovation, creating spaces that respect and celebrate local heritage while introducing contemporary design and amenities.

Eastern Europe: A Region of Hidden Gems

Exciting Openings in Eastern Europe from 2024 and Beyond

Novotel Tbilisi Center, Georgia : Cultural Heritage Meets Contemporary Design

Opened in early 2024, Novotel Tbilisi Center is a newly built hotel in the heart of Tbilisi’s Old Town. The hotel’s modern and minimalistic design offers stunning views over the city, while its unique co-living spaces blend business with pleasure. Designed by the Sundukovy Sisters, Novotel Tbilisi Center will be a hub for both travellers and locals, intertwining Tbilisi’s rich cultural heritage with innovative design concepts.

Pullman Budapest, Hungary : Modern Lifestyle in a Historical City

Also opened in early 2024, the Pullman Budapest is strategically located near the Hungarian State Opera and Andrassy Avenue. This five-star hotel combines lifestyle and design for both business and leisure guests. With 136 modern rooms, various F&B outlets, and a rooftop venue, it offers a blend of comfort and sophistication. Its central location allows guests to easily explore Budapest’s iconic sights, from the Danube River to the bustling city centre, combining historical elegance with modern amenities.

Mövenpick Wroclaw, Poland : Historical Elegance Meets Modern Comfort

Opening in September 2024, Mövenpick Wroclaw will be the first Mövenpick property in Poland. Located opposite the Main Railway Station, this grand heritage hotel, originally built in 1903, is being revitalised to offer 180 guest rooms and suites. The hotel’s design honours its historical roots while incorporating modern comforts, providing guests with a unique experience that celebrates Wroclaw’s rich past and dynamic present.

Mercure Sofia Festa, Bulgaria : Cultural Depth Meets Contemporary Comfort

Also opening in September 2024, the Mercure Sofia Festa Hotel is located near Vitosha Mountain, offering 111 comfortable rooms and suites. Close to major attractions like the National Museum of History and Boyana Church, the hotel provides a perfect blend of business and leisure facilities. Guests can enjoy international cuisine inspired by local flavours and explore the rich cultural heritage of Sofia, where traditional Bulgarian culture meets modern hospitality standards.

Swissôtel Marianske Lazne Resort & Spa, Czech Republic : Spa Tradition with a Modern Twist

Set to open in late 2024, the Swissôtel Marianske Lazne Resort & Spa will be a landmark in the famous spa town of Marianske Lazne. This property merges five monumental buildings, featuring a modern façade and a stunning glass atrium. With 130 beautifully designed rooms, guests will enjoy a serene retreat that combines the town’s traditional spa culture with contemporary wellness facilities. This blend of old-world charm and modern luxury exemplifies Accor’s duality approach.

Mercure Brașov Center, Romania: Historical Charm with a Modern Edge

In 2025, the Mercure Brașov Center will open its doors after extensive renovations. Located at the entrance to Brașov’s Old Center, the hotel will offer 181 spacious rooms, including 28 suites. With an à la carte restaurant, lobby bar, and six event spaces, it’s designed to cater to both leisure and business travellers. The property highlights the duality of Brașov’s historical charm and its modern aspirations, providing a gateway to explore the city’s rich heritage and dynamic future.

Swissôtel Lagoon Budapest, Hungary: Sustainable Innovation in a Traditional Setting

Scheduled for 2028, the Swissôtel Lagoon Budapest will be a groundbreaking project featuring sustainable technologies and innovative design. Developed by Forty Management, this 100% self-sustainable hotel will include solar panels, heat pumps, and an artificial lagoon with sandy beaches. Located in the Pesterzsébet district, it represents the future of hospitality, where luxury meets environmental consciousness while respecting Budapest’s traditional urban landscape.

Inspiring Meetings and Events

Accor is not just about providing exceptional stays in these innovative hotels; we are also experts in organising meetings and events that inspire. Our hotels across Eastern Europe are equipped with state-of-the-art facilities, catering to every need, budget, and event format. Whether it’s a business conference in the heart of Budapest, a wellness retreat in Marianske Lazne, or a cultural event in Tbilisi, Accor offers unmatched service and expertise. We work closely with event bookers to create memorable experiences that leave a lasting impression.

Augmented Hospitality: Beyond Accommodation

Our approach to hospitality goes beyond accommodation. We offer augmented hospitality that includes personalised services, innovative solutions, and a commitment to sustainability. By integrating local culture and global standards, Accor hotels provide a unique experience that resonates with today’s travellers.

Conclusion

Eastern Europe is on the rise, and Accor is at the forefront of this exciting transformation. We already have 72 existing properties spread over 13 countries (Armenia, Bosnia, Czech Republic, Estonia, Georgia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Slovakia, and Ukraine) made up of Pullman (1 hotel), TRIBE (1 hotel), Novotel (12 hotels), Mercure (19 hotels), Handwritten Collection (1 hotel), Adagio (1 hotel), ibis (19 hotels), ibis Styles (16 hotels) and ibis budget (2 hotels). With Bulgaria joining our network at the end of this year, plus all the additional openings mentioned above, we are very excited to continue growing in this up-and-coming region.

By blending tradition with innovation, we are creating spaces that honour the past while looking to the future. Our new openings in Poland, the Czech Republic, Georgia, Romania, Hungary, and Bulgaria are a testament to our commitment to this vibrant region. Whether you are travelling for business or leisure, looking to host an event, or simply exploring new destinations, Accor’s properties in Eastern Europe offer unparalleled hospitality and unforgettable experiences.